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What Is Machine Learning?

When you log into your streaming service, have you ever wondered how the service seems to know exactly what you want to watch? Or, conversely, why it suggests shows and movies you wouldn’t have picked on your own? It’s all thanks to machine learning. Machine learning is training computer models to predict outcomes. This happens …

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Someone wondering what is machine learning
What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do and how do you become one? What Is a Marketing Analyst? A marketing analyst analyzes data …

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What Is a Marketing Analyst and What Do They Do?
Data Analyst Career Path: What’s the Trajectory?

A data analyst prepares and analyzes data to help companies and organizations solve complex challenges and make better decisions. If you’re interested in data analytics, this guide covers everything you need to know about the data analyst career path, including job titles at every level, typical salaries, and certification options. Data Analyst Career Path There’s …

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Data analyst career path
How to Become a Tax Accountant

A tax accountant is a finance professional specializing in taxes while also being competent in core accounting and finance skills, like reading and understanding financial statements. A tax accountant’s job involves helping clients file tax returns to the Internal Revenue Service (IRS) and state tax agencies.  To help you learn how to become a tax …

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How to Become a Tax Accountant? What is a Tax Accountant?
UX vs. UI: What’s the Difference?

User experience design is a newer, exciting career path that’s creative and technical and directly impacts how users interact with a product. Within this area, there are two main concepts: UX vs. UI. Both areas aim to make a user’s journey through a website or app easier, more efficient, and even delightful — but their …

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woman pointing to ux design prototype
How to Become a Tax Preparer

A tax preparer organizes, prepares, and files tax returns on behalf of another person. Figuring out how to become a tax preparer requires deciding between a few paths: You can become a tax preparer by registering with the Internal Revenue Service, becoming an accountant, or even by going to law school.  In this guide, we’ll …

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How to Become a Tax Preparer - Tax prep helping prepare taxes
What Is a UX Designer?

UX designers are behind-the-scenes magicians who make our experiences on websites or apps easier, more efficient, and even fun. Through research, testing, and design skills, they imagine and re-imagine websites and apps to match what users are looking for. So, what is a UX designer, and what exactly do they do? In this guide, we’ll …

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What Is an Auditor?

Auditors are finance professionals who perform audits — they review financial statements, internal processes, and transaction records to assess accuracy and completeness. Internal auditors typically work for the company they audit and guide management on improving recording and reporting processes. On the other hand, external auditors work for accounting firms performing audits on other companies. …

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What is an auditor? What does an auditor do?